A cryptocurrency exchange in NY founded by capital market experts on a mission to mainstream digital asset trading is hiring for a Marketing Director. The digital-asset trading platform was built for institutional and individual investors with exceptional safeguards, services and capabilities as well as cutting-edge pricing to make the next-generation financial markets a reality. The leadership team has extensive experience building and managing traditional exchanges and structured products and now they need the help of a Marketing Director to introduce this exchange to more customers.
About the role:
Our client is looking for a marketing director that will play a key role in the development and execution of the clients marketing strategy. The candidate must have a strong combination of hands on marketing knowledge, automation, and leadership management experience.
-Develop and execute marketing strategy.
-Will execute all aspects of product marketing, branding, company events and communication.
-Innovator guiding the future of digital assets.
-Devise a plan to bring refined retail and institutions into the digital asset economy faster.
-Create and guide key initiatives aligned to our yearly marketing goals.
-Evaluate and optimize marketing campaign performance.
-Define and refine the positioning of our company.
-Build and maintain relationships with sales and product teams.
-Facilitate teams with marketing and educational collateral.
-Manage relationships with partners and vendors.
-Ensure sales and marketing partners are able to handle leads effectively and efficiently.
-Develop and distribute marketing materials.
Qualifications and Experience:
-Bachelor’s degree required.
-2-5 years’ experience and knowledge in marketing, with B2C, or crypto, blockchain or retail
trading platforms preferred.
-Background with creating & implementing marketing strategies.
-Strong writing skills.
-Launching products in the cryptocurrency or tech industry.
-Email marketing, SEO & SEM
-Creating consumer content strategies.
-Prioritization and project management skills.
-Ability to drive high-level strategy and change while managing day-to-day tasks.
If this sounds like a good fit for you, please apply directly!